With 15 million unique visitors per month, Redfin has grown to be the most popular real estate brokerage website in the U.S. Redfin agents haven’t always been able to service the level of demand the website generates, which is why in 2009 we created the Redfin Partner Program—the first pay-at-close referral program. The goal of the program is to partner with customer-focused agents from outside brokerages who have a history of putting the customer first. Since the program launched, more than 30,000 customers have bought or sold with a Redfin partner agent. And just like clients of regular Redfin agents, they love the service they’re getting. Ninety-three percent of closed clients said they would refer their Redfin partner agent to a friend!
If you’re an agent who wants to expand your business and get in front of more highly motivated homebuyers and sellers, while staying at your current brokerage, Redfin’s Partner Agent Program might be for you. Here is everything you need to know before you apply.
What sets our referral program apart?
The Redfin Partner Agent Program is not like other lead-generation and real estate referral programs that sell customers’ info to agents for a fee. Our customers are able to browse all of the partner agents in their area, read reviews from other customers and decide for themselves who they want to work with. The customers come straight to you!
Another thing that sets the program apart is that we only partner with agents who support our mission to put the customer first. Just like we do with our regular agents, we publish every customer review of Redfin partner agents on Redfin.com.
What’s the cost?
There is no upfront or monthly fee! Our program is the first pay-at-close referral program so instead, we charge a 30 percent referral fee when a customer actually closes with you. That means not a dime comes out of your pocket unless you’re successful in helping a client buy or sell a home.
Where do we need partner agents most?
We are actively seeking partner agents in more than 80 major markets across the nation including: Seattle, San Francisco, Chicago, Los Angeles, Maryland, Portland, Atlanta, Denver, Virginia, San Diego, Ohio, Little Rock and New York.
How do I apply?
We go through a rigorous vetting process to make sure we’re choosing partner agents who share our values and believe in our core mission of putting the customer first. We’re looking for agents who have had at least 15 lifetime transactions and five within the last year. We are also looking for tech savvy agents as our partner agents will have access to a world of tools to help make the buying and selling process easier for their clients. For agents who apply, we ask you to conduct a short recorded video interview and our team will be in touch with regards to next steps.
If all of the above sounds like you, we encourage you to apply to become a Redfin partner agent.