U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study

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NEW YORK; April 16, 2012 – Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture (NYSE: ACN) study. Moreover, one in three viewers (33 percent) have interacted with social media after seeing a social media symbol on their TV screen.

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